BlogHer already has ridiculous rules about placement and ad size and other ads in the side bar and on the page that limit earnings and ad placement. After receiving this gem of an email trying to restrict CONTENT, the BlogHer ad in the sidebar of this blog will be removed as soon as I am done publishing this post. Do I even take these kinds of paid posts? Not usually, though I have received a few books and trinkets here and there to review on my other blogs and am not opposed to the idea if full disclosure is present. That isn’t really the point. The point is that no one controls my content but me. Period. See ya, BlogHer.
Hi everyone,
We’ve received a number of questions about our policy about giveaways on your blogs, so we decided to follow-up today’s email with another newsletter to help explain.
Many of our network members are eager to participate in promotional blog tours, and receive frequent offers for review products, or items to give away. We don’t want you to have to turn down any of these opportunities – giveaways and sponsored trips included! You can absolutely accept them onto your blogs — as long as you place them on pages without BlogHerAds! Would you like help with this? Our help desk can show you how.
Here’s why BlogHer is now including giveaways in our definition of advertorial: In the past year, the number of free giveaways offered to bloggers for your readers has grown so exponentially that they are becoming, in essence, ads in blog editorial content. Our paying advertisers are not willing to pay the top advertising rates that BlogHer’s Ad Network charges if their ad is going to appear next to an advertorial you’ve written about another product.
The editorial standards in the BlogHerAds Affiliate Agreement exist to protect these advertising rates and your revenue share. Our advertisers pay top rates because they love your writing and want to sponsor it, and they trust that all BlogHerAds bloggers follow these guidelines. This approach is very similar to what people already do to accommodate items over $40 on separate review pages. If anyone in the network doesn’t follow these guidelines, this behavior threatens our relationships with our advertisers and risks revenue for all of us. More on the BlogHer FAQ.
As always you will be able to receive items worth less than $40 for review (e.g. books), write your objective editorial review and then give away those items without any adjustments to your current practices. You can also still sell, advertise or give-away items that you have made or created…from your Etsy store, CafePress store or your own publications. In fact, you can still do all other types of giveaways to your heart’s content on your blog — but those cannot appear on pages next to BlogHerAds. Just let us know if we can help you set those ad-free pages up.
We’ve added this information to the Welcome Newsletter
and we corrected the funky link to the form at the bottom
Thanks again for your help and attention. And if you have any questions, we’re here for you!
Sincerely,
Yvonne, Jenny and Jenifer
for the rest of the BlogHerAds.com team
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