He’s already proven his marketing and self promotion chops over the last few years by giving away albums with concert tickets and other gimmicks, and reaching and exceeding major record label sales without the backing of a major record label. Prince takes gorilla marketing to the next level with his newest CD, giving the finger to the RIAA and Pirates alike in the process. He will be distributing his newest CD inside the UK’s Daily Mail for about $2.80. From this article detailing his plan:
“The Artist formerly known as Prince should know that with behavior like this he will soon be the Artist Formerly Available in Record Stores,” said Paul Quirk, co-chairman of the Entertainment Retailers Association, referring to a period in the 1990s when the singer famously stopped using his name to protest a binding record deal.
Gotta love Prince.
You can read more about it from the UK point of view at Brit Music Scene.
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